With the postal service making news again due to company mailing list a request in rate hikes some feel that this news is putting the final nails in the coffin for direct mail marketing. It is already being seen as an expensive form of advertising that has little if any return on investment. To this statement I will respond with an company mailing list expression my grandfather used to use: BALDERDASH! The only thing that will kill off direct mail marketing as part of an overall cross media marketing campaign is not using direct mail as it should be used. It galls me to hear and company mailing list see marketers and advertisers waving their hands in the air saying the sky is falling on direct mail marketing like Henny Penny. When they do that kind of thing the masses follow along like company mailing list Goosey Lucy, reiterating what they hear as being truth. Direct mail marketing can be and is an effective means of advertising capable of bringing in a high return on investment. The failure to do so lies in the hands of marketers who do company mailing list not use the proper tools along with direct mail to begin with. Why? I have been asking myself that question for a very long time. As with any kind of marketing, if you are not directing your advertising to the people who can and will use company mailing list your services, you are only throwing something against the wall to see if it will stick. It matters not if your idea will save millions of people billions of dollars if you are not getting the message out to the public that matters the most: the ones that need it. Direct mail marketing is no different in that regard. A company has company mailing list to find the right niche of clientele. And that is not only possible but it is smart marketing. There are any number of companies that now offer data segmentation lists specifically tailored to a business's needs. It used to be that list providers company mailing list were limited to carrier route lists. A business could only hope that by flooding the market in one particular area that someone would notice and come by to see what you had to offer. That time is long gone. Now there is not only the ability to company mailing list send a direct mail piece to a select area but also to send them to consumers whose lifestyle or preferences indicate that your message is an answer to their needs, wants or desires.