One of the main problems it had was employee contact list the lack of qualified traffic to the web, and its conversion to customers, so it sought to draw up a digital business strategy focused on enhancing brand visibility to attract more customers at a lower cost. OBJECTIVES The achievement of objectives was planned: Increase the traffic of visits to the web by more than 50%. Improve the conversion ratio of web visitors to Increase employee contact list the conversion rate from lead to Create a global content strategy to support the achievement of Improve the reputation and social validation of the SOLUTION The first step was to analyze the digital situation of the company in each of the employee contact list 10 factors of the 10 Business Factors method created by Juan Merodio , to have a fixed picture of the company's situation, and make a comparison with the main competitors to have a better defined context. Next, work was done on defining employee contact list the most interesting target audience to focus actions on, based on current customers and conversion data from the last 6 months, in order to work on digital marketing and sales actions from a micro marketing. With the public defined, the factors employee contact list that had the most influence and were critical in achieving the objectives were prioritized, and a series of tests began to be deployed in parallel to detect the actions with the highest conversion, and all this with a strong alignment employee contact list between the marketing and sales departments, working as almost a single entity. To understand the evolution of Google's SERPs, it is employee contact list necessary to clarify that the objective of this search engine has always been and is to offer the best search results to users. Based on this premise, it is not surprising that over time Google has made changes to its algorithm to adapt to the needs of its audience and continue to offer quick and concise answers. This is far from being an employee contact list inconvenience, although many website owners see it that way, it is a great advantage for all users and for truly valuable and well-crafted content to reach the people who need it. If you have a website, you should be attentive to the evolution of Google's SERPs, their employee contact list changes, operation and requirements to conquer the top positions in your ranking and not lose visibility.